Welcome to our webinar
Execution Is Easy to Talk About – Why Is It So Hard to Get Right?
Why is execution still so hard?
Most leadership teams can describe their strategy in a sentence. Far fewer can describe, with the same confidence, what happened to it after the meeting where it was agreed.
In this session, Daniel Mälsjö from House of Execution and Kim Leinan from Futureworks talk about why execution stays hard even when the strategy is clear, and what changes when teams treat execution as a discipline of its own.
We will cover:
- Why clear strategy so often stalls somewhere between the plan and the work
- The habits that separate teams who execute from teams who just plan
- How to tell the difference between activity and progress
- Practical starting points you can bring back to your own team
You will learn
- Why execution breaks down even with a clear strategy
- How to build a weekly rhythm that keeps work connected to goals
- What good follow-up looks like in practice
- A simple way to spot when a team is busy but not moving forward
This webinar is relevant for you if you are:
- Part of a leadership team
- Responsible for strategy execution or organisational alignment
- Working with OKRs, or considering introducing them in your organisation
- Curious about how other organisations close the gap between plans and results
Your hosts
Daniel Mälsjö
House of Execution
Daniel Mälsjö works with leadership teams on turning strategy into execution. In this session, he shares what actually separates teams that follow through from teams that don't.

Kim Leinan
OKR Result Coach, One Solution Group & Founder, Futureworks
Kim has helped leadership teams across a range of industries turn OKRs from a framework on paper into an execution rhythm that actually delivers results.
Save your seat
Free to attend. Live in Norwegian and Swedish on October 28, 11:30 – 12:15 CET.