We Know How OKRs Perform Globally. Nobody's Measured It for the Nordics. We're Fixing That.
The most-cited OKR benchmark stats out there are real, and built almost entirely from US companies. We're running the first study specific to Scandinavia, and we want your organization in the sample.
Take the 5-Minute SurveyTakes about 5 minutes. No account needed.
The Numbers Everyone Quotes Aren't Actually About You
Only 5% of companies hit more than 75% weekly alignment between their OKRs and the work people actually do that week. That statistic gets cited everywhere, in decks, in blog posts, in sales pitches (ours included, until now). It's also a global number, built mostly from US-heavy samples.
Nordic companies operate differently: flatter hierarchies, consensus-driven decisions, different check-in habits. Nobody's ever asked whether the global numbers actually hold up here. We're about to find out, and we'd like your organization to be part of the answer.
Five Minutes In. Three Things Out.
Take the survey today - your personal comparison, session, and the report all follow once we've closed the survey and built the numbers from everyone who took part. You'll hear from us the moment they're ready, typically within a few weeks of launch.
Your own benchmark, not a US-heavy average
See how your organization's OKR practice compares to other Nordic companies, not a global blend that may not reflect how you actually work.
A free 30-minute session to walk through it
Once your results are in, we'll sit down with you (no sales pitch, just the data) to unpack what your score actually means and where the easy wins are.
Early access to the full report
Get the finished "State of OKRs in the Nordics 2026" report before it's published anywhere else.
12-15 Questions. About Five Minutes. That's It.
We'll ask how your organization sets OKRs, how often you check in, how much of your day-to-day work actually ladders up to a key result, and what tends to get in the way. No login, no lengthy form, just your honest answer to each question.
Your individual responses are used to build your personal benchmark and the aggregate regional report. We won't publish anything that identifies your organization without asking first.
Take the SurveyNot Another "Best Practices" Listicle
Most OKR content, including a lot of our own, treats "best practices" as one-size-fits-all. This isn't a listicle. It's primary research: real answers from real Nordic organizations, segmented by company size and how long they've been running OKRs, so you can see how companies actually like yours are doing, not just a single aggregate number.
We're including Futureworks in the sample too. We're curious what the data says about us as much as anyone else.
Frequently Asked Questions
Is this actually free?
Yes. No purchase, demo, or commitment required to take the survey or get your personalized comparison.
Do I have to talk to sales?
No. The 30-minute session is a walkthrough of your own data, on your terms. If you'd rather just get the numbers by email, that's fine too.
What happens to my answers?
Individual responses feed your personal benchmark and the aggregate regional report. We'll never publish anything that identifies your organization specifically without checking with you first.
When do I get my personal comparison?
As soon as we close the survey and have enough Nordic responses to build a real comparison - not a guess from a handful of answers. That's typically a few weeks after launch, and we'll let every participant know the moment theirs is ready.
How long until the report is out?
We're collecting responses over the next few weeks. Early participants get the finished report before anyone outside the survey does.
Let's Find Out Where the Nordics Actually Stand.
Five minutes of your time gets you a real comparison, a free session to make sense of it, and first access to research that doesn't exist anywhere else yet.
Take the 5-Minute SurveyNo spam, no surprise sales calls, just your results and, if you opt in, the free session and the finished report. You can unsubscribe from any follow-up at any time.